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2009-02-26 00:00:00 GMT-5:00
Discover why one simple change to the way you eat will make you forget about every other super-complicated weight loss and diet program
"This book will question everything you've ever been told about eating for body fat loss. Brad's book turns the industry upside down and shows you how to eat normally, while making one slight, easy change that could be the missing link in your body fat loss nutrition program."
- Craig Ballantyne CSCS, M.Sc.
Are you ready to improve your body, your health and your life?
If you’ve found this site then you are probably looking for a great weight loss and body fat burning program and may have already heard about Eat Stop Eat. Most likely, you’ve read about Eat Stop Eat somewhere on the internet and are curious about what this book is all about and who wrote it.
Well let me be right up front with you, My name is Brad Pilon and I wrote Eat Stop Eat to help people understand the amazing weight loss results they can get by using a simple combination of flexible periods of intermittent fasting and weight training.
Now, I know what you are thinking, ‘Did he just say fasting?’. Yes, Fasting. But, before you read any further, let me assure you, with Eat Stop Eat, your metabolism will not slow down, you will not lose muscle, your workouts will not suffer, and you will not become a ravenous eating machine.
You will simply lose weight, quicker and easier than ever before.
I understand this may seem a little confusing, after all everyone has heard of things like ‘starvation mode’, and the benefits of eating multiple small meals during the day.
So how can so many people be raving about the Eat Stop Eat program if it involves short periods of intermittent fasting? Wouldn’t they all just go into starvation mode and stop losing weight?
In reality, many of these so called “diet truths” are actually incorrect. They are all based on the principle that you must keep eating to lose weight. This idea has never made any sense to me, yet the diet industry keeps on trying to convince you that in order to lose weight you must keep eating!
There are literally billions of dollars being spent every year on weight loss and diet books. It seems like a new book comes out everyday telling you what you need to eat to start losing weight.
I’ll be the first to admit that many of these programs will work, at least for the first month or two (as long as you are restricting your calories), but none of them can promise long-lasting weight loss. They are simply too restrictive, too complicated and let’s face it, some of these diets can consume your life. You can spend your entire day planning and preparing your meals!
Trust me, if you want to lose weight this sort of obsessive compulsive eating is simply not needed. Eat Stop Eat outlines the real reasons behind why people are successful at losing weight and burning body fat without following some ridiculously difficult weight loss program.
In fact, I created Eat Stop Eat to be an "ANTI-DIET" for people that are sick and tired of trying to measure out and eat 6 small meals per day. If you are frustrated and overwhelmed by trying to follow the rules of "bodybuilder style nutrition", then Eat Stop Eat is for you.
"Ok, the skinny jeans are on!"
Ok, the skinny jeans are on! And I am not losing muscle. I am really pleased with this plan so far. I don't have to tell you that the drudgery of a day in and day out diet is no kind of fun.
I am headed on vacation for 2 weeks this Wednesday. I am looking forward to using Eat Stop Eat AND enjoying vacation AND losing body fat.
"Eat Stop Eat helped me to throw out my bad habits and my addiction to eating and over eating, and adopt a real balanced diet I never thought I would be able to do."
Chad Lost 60 Pounds!
With "Eat Stop Eat" I was able to completely overhaul my
entire diet (eating whole foods, lean meats and limited
processed foods), as well as eat smaller portion sizes and
how to tell when I wasn’t hungry anymore. I also found
certain foods that irritated my stomach and was able to get
rid of them, and now feel physically better than I ever have.
When I work out, I don't feel weak or drained. My energy level
and strength has not decreased and my workouts are just as
good if not better than before (I can now do wide grip pull
ups). I also find that my mood isn't affected, I don't get light
headed or any of the common symptoms people believe
happen when you fast.
Right now I fast Tuesday after supper until Wednesday 24
hours later, as well as Friday after supper until Saturday 24
hours later. I no longer even think about fasting I can just tell
myself I'm not eating for the next 24 hours and it's done. I
don't find myself feeling like I have to make up for lost
calories and overeat during the rest of the week and it shows.
I went from 245lbs in the middle of July to 185 lbs today
November 7th. Only about 3 and a half months and 60lbs!!!
"Eat Stop Eat" helped me to throw out my bad habits and my
addiction to eating and over eating, and adopt a real balanced
diet I never thought I would be able to do.
Thanks for all of the work and insight
"I have finally lost the few lingering pounds that were stopping me from feeling really good about myself."
Eat Stop Eat has been an absolute revelation! After years of trying to follow all the generally accepted 'rules' for body fat loss, inconsistent as they are, I found I had hit a plateau, or really a brick wall, where I felt I was doing all I 'should' be doing but just not getting the awesome results I'd like.
I was getting OK results, don't get me wrong, but I wanted to look as fit as I felt, which just wasn't happening! I was also getting sick and tired of trying to eat all the bloody time in order to achieve results that were not forthcoming. As soon as I read Eat Stop Eat I realized how crazy the concept of eating all the time is, but how vested financial interests make it accepted and therefore truth.
I started pretty much straight away and really enjoyed, (yes, enjoyed!) my first fast! I felt great, loads of energy, loads of extra time - I got so much done it was crazy.
OK now Down to the results - I have finally lost the few lingering pounds that were stopping me from feeling really good about myself. I've literally been feeling like I've been taking a supplement that actually works, although I'm not taking anything at all (I have tried a good many and nothing has ever felt like its done anything except take my cash and flush it down the drain...).
I've gained muscle definition like never before and the layer of body fat that was covering it all has been noticeably disappearing! I am looking forward to getting down to under 140 pounds over the next couple of months - a full 14 pounds off my previous 'good' weight of 155 pounds!!
I really didn't think I'd ever be there, but now it really is on the horizon! And all I have to do is nothing, not bad, eh?
So thanks Brad, for freeing me from OCE! And of course, for freeing me of those extra pounds!
South Hampton, UK
"This book has really changed how I look at my desire to eat and what is necessary for my body."
I remember the first thing I thought of when I heard about Eat Stop Eat was “there is no way I can do that. There is no way I can go 24 hours without eating”.
The other day I had cereal at 6:30 am and then a protein bar at 10:00 am and then I was absolutely starving at 11:30 am. How could I make it 24 hours?
Turns out, it’s pretty easy. My fasting days are my most productive. I am not as hungry today as I was that day after eating twice in the morning. I noticed that in the book you say that people make about 200 choices about food everyday, which I totally agree with. I could not believe how much free time I have now on my fasting days. The biggest problem I had on my first day of fasting was not that I was too hungry, but I was too bored. I was not sure what to do with all my time. I made sure the second time fasting that I had more planned that day.
Something else I have noticed is that I have an easier time focusing on work and I have more energy for working out than I thought I would have during my fasting days. I had a hard time getting focused on work after coming back from lunch. I often felt drowsy after lunch and would have difficulty reading and writing. On my fasting days there is no drowsy feeling.
Making the choice to not eat is easier than any other dieting plan I have tried. I have found it easier to fast then to not order what I want every time I go to a restaurant or making my self go to the gym and work out hard. Fasting is one statement I make at the beginning of the day “I am not eating today” and the rest is easy.
This is my second fast and I am looking forward to my third so I can get more done at work again. This book has really changed how I look at my desire to eat and what is necessary for my body. I look forward to fasting to be apart of my life from now on.
Dr. Geoff Dover
"Finally, I have found a program that I do not have to put any thought, counting or effort into its just, EASY!"
Since retiring from my career as a figure competitor last summer, I had been on a quest to achieve a normal, healthy lifestyle.
After four years of constant weighing, measuring and counting everything I put in my mouth, I was burnt out. I was going in for minor surgery and was looking for some reading material to keep me occupied during my post op recovery. Thats when I stumbled upon Eat Stop Eat.
I started reading the book in the waiting room and before my name was called, I had devoured the entire book. So many of the theories that I had blindly believed (and preached) for years on end were scientifically disproved...I felt the "lightbulb over my head" the entire time I was reading.
I'm just starting my third week on this program, and it has been painless, there is no weighing, no measuring and best of all no guilt associated with eating what I wanted.
Eat Stop Eat teaches you how to plan your fasts strategically for maximum benefit with minimum pain. I actually look forward to my fasting days now. Its like a mini challenge twice per week.
Finally, I have found a program that I do not have to put any thought, counting or effort into its just, EASY!
You see, I have spent my life studying nutrition and weight loss, and I have taken a very unusual path that ultimately led me to writing Eat Stop Eat.
For starters, I have an honors degree in nutrition. So I understand the classic academic approach to how we should eat. I spent four years of university studying all of the typical ‘eat less calories than you burn’ type of stuff you need to know to become a dietitian.
Now here’s were it gets interesting, right after university, instead of becoming a dietitian, I started working in the weight loss industry. From managing the R&D department of a very successful sports supplement company to consulting start up companies, manufacturers and top fitness magazines, I have seen the inner working of the industry that only a privileged few have ever seen.
Sure, a lot of people like to talk about supplements, but how many have actually helped design some of the most popular products on the market? You can talk all you want, but until you have actually worked on the inside, you really have no idea how the weight loss and supplement industry works.
During my time in the industry part of my responsibilities included traveling the world learning about potential cures for obesity (weight loss supplements are big money, so the first company to come out with a new ingredient that actually worked would be making billions).
From China, Germany, Scotland, England and all over North America, I have had the privilege of meeting some of the world’s greatest minds in nutrition and weight loss.
Not only have I been lucky enough to travel the world but I have also had unlimited access to state of the art exercise physiology equipment, the kind of equipment that would make many University laboratories green with envy.
With this equipment I was able to conduct multiple body composition tests on numerous athletes and top level bodybuilders and monitor them while they dieted and tried new experimental weight loss programs.
We’re talking cutting edge stuff.
In fact, it was these experiments that ultimately led me to leave the industry and pursue graduate studies in human biology and nutritional sciences.
Many of the experiments I conducted had results that were VERY different from what I expected, and I soon realized that if I were to truly understand nutrition’s role in weight loss, then I would have to start from the very beginning and study what happens to the body when it goes without ANY food.
Believe it or not, Eat Stop Eat is actually all the research from the scientific reviews I completed in graduate school.
That’s right, my research was on ‘The Metabolic Effects of Short Periods of Fasting in Humans and its Potential Application in Weight Loss’, so in essence when you read Eat Stop Eat what you are really reading is an easy to read version of my graduate education!
I paid over 10,000 dollars to gain this information, and now you are getting it for 333 times less than what I paid!
Aside from being a nutrition professional, I am also an athlete. I have competed in (and won) amateur bodybuilding contests and power-lifting meets.
In fact, I have been a weight room junkie my whole life. If I believed that Eat Stop Eat caused you to lose even an ounce of muscle, I would never have published it.
As you can see, my background is pretty unique. How many other people are there in the world, who have worked in research and development for the weight loss supplement industry for almost a decade, left that industry to study the metabolic effects of short periods of fasting, and who are avid weight trainers, and then decided to share this information in the form of a book?
I may very well be the only person in the world with this type of experience, and it is this experience that makes Eat Stop Eat so unique, and so unlike any other nutrition book in existence.
Eat Stop Eat is not about eating certain amounts of food in certain food groups, nor does it push any special ‘rules’ on you about what you can and can’t eat. What it does show you is the simplest, easiest way to lose weight, and all of the science facts that support it.
And here are some of the great benefits that Eat Stop Eat can offer you:
You don’t have to worry about food all day. Eating every three hours, cycling your protein and your carbs, measuring your glycemic index, I don’t think any of these things are needed for solid long lasting weight loss. With Eat Stop Eat you can forget about all of these obsessive compulsive eating habits.
Your metabolism will not slow down and you will not go into “starvation mode”. With Eat Stop Eat you will clearly see the research behind why short periods of fasting will NEVER cause you to go into starvation mode. Your metabolism will stay just as high as it ever was (In fact, some research suggests it may even go higher!)
You will not get light-headed and cranky! In actuality its a myth that not eating causes you to become cranky or light headed. From my experience it is actually a mental 'addiction' addiction to eating that makes most people get cranky when they don't eat. Eat Stop Eat can help you to break the 'food addiction' that causes this reaction.
You don’t have to avoid going to restaurants with your friends. Eat Stop Eat is flexible. Spending months hiding from your friends because you are on a restrictive diet is a thing of the past. Now you can enjoy the freedom to live normally (and still lose weight) with Eat Stop Eat.
You will save money. Eat Stop Eat won’t ask you to start drinking goat milk or rice milk or any other expensive food that you really don’t like. With Eat Stop Eat you will learn why you don’t have to spend any extra money on “special foods”.
You will boost your body fat burning hormones. With Eat Stop Eat you will reap the benefits of naturally increasing the exact same hormones that celebrities are paying thousands of dollars for in an attempt to stay lean, muscular and young looking.
You will not have to take any weird supplements or eat special foods. Let’s face it. A good nutrition program should not ever have to rely on supplements to help you lose weight.
You will still have great workouts. Think not eating for a couple hours is going to ruin your workout? Think again. You can still have amazing body fat burning and muscle building workouts while following Eat Stop Eat.
You will not lose ANY of your hard earned muscle. Eat Stop Eat will show you the scientific facts behind why a lot of what you are told about dieting and muscle loss is nothing more than diet industry scare tactics.
You will lose weight, and this weight will be all body fat. With the Eat Stop Eat program, weight loss is steady and consistent, and the weight you will lose will be body fat.
You don’t have to avoid carbs, or fats. Forget about eating canned tuna and low fat cottage cheese for days on end, and Eat Stop Eat was designed to work in the real world, so that people can eat real foods.
You don’t have to eat mega-doses of protein every day. Do you think you need to eat 50 grams of protein every 2-3 hours so you can gain muscle mass. Think again. With Eat Stop Eat you’ll learn the real truth behind muscle mass and dieting. Goodbye expensive gross protein shakes.
You will not have to take any weird cleansing products or laxatives. Eat Stop Eat is an advanced intermittent fasting program that is based on real world science. There are no weird potions or laxatives involved.
You can follow the diet you like best. With Eat Stop Eat you can follow any style of eating you like, after all, Eat Stop Eat doesn’t tell you what you can and can’t eat, that’s all up to you.
You will be productive. With Eat Stop Eat, you won’t go into a super low productive funk like what happens with some traditional diets. In fact, many people have told me that they are their absolute most productive on their fasting days!
You will have energy. With Eat Stop Eat you will not feel tired, cranky or lethargic. In fact, I'm guessing you will feel energized and alert.
And most importantly, you will not waste any of your precious time!
Unlike other diet books Eat Stop Eat is not complicated, and it is not hard to understand. It is not full of filler, it is not 300 pages long and it is not 10 pages of diet advice and 200 pages of recipes. What Eat Stop Eat does have is a simple and effective way to lose body fat that is easier than anything you have ever tried before!
"I started using the Eat Stop Eat method of fasting as of July 1/07 and I have lost 45 pounds in 4 months"
I delivered my first child on June 16th/07 and was concerned about losing my baby weight, as I had gained 50lbs during my pregnancy.
I started using the Eat Stop Eat method of fasting as of July 1/07 and I have lost 45lbs in 4 months.
I really liked how simple the program was, since caring for a new baby is a hard enough adjustment, as well I appreciated the inexpensiveness of the program since I am on maternity leave and funds are lower than normal, as I did not have to purchase any pricey foods or gimmicky products.
Thank you for creating such an easy and inexpensive way to lose weight.
Grade 3 Teacher
"I’ve been fasting using EatStopEat since right before the Xmas holidays and man did it make a difference.."
I’ve been fasting using EatStopEat since right before the Xmas
holidays and man did it make a difference.
I had been doing resistance training since last May, but still eating poorly. I made slow gains, but when I added fasting the progress picked up tremendously and suddenly in a matter of a couple of months I’m about half way to where I need to be.
I’ve gotten off a couple of medications, my BP has come way down, and most particularly, the fasting has radically altered my appetite and given me real high-resolution, i.e., I don’t seem to crave food when I’m not particularly hungry. And, a bit of hunger has actually become a pleasant feeling rather than a gnawing feeling.
PS- Here’s my progress in pictures:
"I've been following the Eat Stop Eat lifestyle for about 10 months now. I've shaved off 15 pounds and kept it off."
I want you to know that I've tried every diet under the sun and this is by far and away the most effective and easiest diet I have ever followed.
I don't think I would even call it a diet, its more like a lifestyle shift, but a really easy one. The concept floored me when I heard it, and once I started it I realized how easy and sustainable it really is.
I've been following the Eat Stop Eat lifestyle for about 10 months now. I've shaved off 15 pounds and kept it off. This is easily the lowest body fat percentage I have ever been and I haven't lost and ounce of muscle (I am actually also in the best shape of my life and the strongest I have ever been).
The best part is that I still eat all the foods I like, and it's taught me not to feel guilty when I eat. I still eat m&m's at the movies (and popcorn!) and I still pick whatever I want on the menu when I eat out. There is no restriction on what you can eat with this program. There is nothing else that comes close to the Eat Stop Eat lifestyle for effectiveness and satisfaction with your diet.
I promise you that I will urge anyone who has tried to lose weight and failed to give Eat Stop Eat a serious try. I think anyone can be successful on this program. I know that I can and will follow this program for the rest of my life!"
John Barban Msc,
Author of The Adonis Effect
"I've fasted twice a week for the last 6 weeks, and I've taken off 15 pounds! What's been truly remarkable, though, is how easy it has been."
First, it's amazing how effective this has been for me. I have struggled for years to get my weight down. Sometimes it worked (for a while), but most times I fell off, and stayed off. I'd get frustrated and upset, and put on more weight than I took off.
Eat Stop Eat is different, though, and it's been remarkable. I've fasted twice a week for the last 6 weeks, and I've taken off 15 pounds! What's been truly remarkable, though, is how easy it has been. On eating days, I try not to overdo it, and try to make decent decisions about what I'm eating. On fasting days, there are no decisions to be made - just don't eat.
I have between 15-20 more pounds to lose, and I am absolutely certain that I will get there with this program. And, I'm completely confident that I will be able to maintain my desired weight (210-215) for the rest of my life. So, thank you for opening my eyes to this simple yet effective idea.
Also, I thought you might like to hear this. 4 months ago I went to the doc. I weighed 253 on their scale, and my total cholesterol was 268 (not good). The doc gave me 4 months to take off some weight, and get my cholesterol retested. I went back this past Friday. My weight was down to 231 (a 22-pound drop), and my cholesterol was down to 223! I know that I've got you to thank for a good portion of that, so I wanted you to hear of the good news.
"I would strongly recommend this plan to anyone looking to lose weight!"
I started the Eat Stop Eat diet three months ago and have lost over 30 pounds! When I first read about the idea of fasting, I thought it would be really hard, especially considering I was always taught to eat “three square meals” a day.
The first couple fasting days were difficult, bordering on depressing. The thought of not eating to someone who has consistently been an overeater is not a soothing one. However, after each day, I felt a greater sense of accomplishment and more of a disconnect from the thing I thought I could not do without.
Fasting has become a part of my normal life. Perhaps one of the greatest things about the Eat Stop Eat diet is that it is very flexible. If you are going on vacation, that’s ok! Having tried other diets, such as low carb, eating away from home generally meant “cheating” and would require extra work to recover from any weight gain. With this diet, you can reset your fast days to before and after. You can also be flexible with which meals you choose to skip. You can eat breakfast and then fast the rest of the day, which can keep you from feeling completely deprived.
I would strongly recommend this plan to anyone looking to lose weight!
- Meghan Gabel
Your book was a breath of fresh air. I am 48 years old and have been weight training for about 4 years now, trying to eat a good diet (six meals a day) and not daring to miss a meal in case I lose muscle. I have not been able to lose that last bit of body fat.
I have been using the fasting principles twice a week for the last month with great results - body fat loss and no muscle loss. It's such a great way to eat.
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I have no doubt that once you realize the eaze and the simplicity of the Eat Stop Eat lifestyle you will be absolutely amazed. You may even think that I am lying, but it’s all true, and it is all backed by solid scientific research.
When I finished writing the first manuscript of Eat Stop Eat, I handed it to one of my friends who has tried just about every popular diet on the market. When she finished Reading Eat Stop eat, she put the book down, looked up at me and said “Brad, if it’s really this easy, I’m going to be very pissed off!” Well it is just that easy, and it does make that much sense.
I honestly believe that in 5 years time this is how everyone will be eating. But why wait 5 years? Like I said, by then everyone will be following Eat Stop Eat.
Once you have read this book, I guarantee you will never pick up another nutrition or diet book ever again! Nor will you need to!
Author, Eat Stop Eat
P.S. Eat Stop Eat is 16,400 words and 90 pages long It is simple and concise and will probably only take you one evening to read. If you want to be blinded by complex and confusing pseudo-scientific explanations, misleading metabolism marketing and ‘Eat this not that’ lists of foods then this is NOT the book for you. However, if you are willing to accept the possibility of a very simple and incredibly effective method of shedding body fat then Eat Stop Eat is definitely the book for you.
P.P.S. Remember, there is NO RISK at all for you to try Eat Stop Eat. If you aren't completely impressed by the incredible simplicity of the Eat Stop Eat method, just let me know and I'll refund your order. Your satisfaction is 100% guaranteed.
P.P.P.S. The Eat Stop Eat method of using flexible intermittent fasting for weight loss is so completely uncomplicated that you can literally start the program the VERY MINUTE you finish reading this book. You don't need to buy any fancy foods or special diet supplements. You will start seeing results today!
P.P.P.P.S. Eat Stop Eat is available as an E-book for one reason and one reason only - To keep big publishing companies from forcing me to make Eat Stop Eat more main stream and less controversial. Every word in this book is my interpretation of the scientific research without any hidden agendas or special interests. It is written exactly the way I want you to read it. No editing, No compromises.
P.P.P.P.P.S. You can read more about me and my theories on flexible intermittent fasting by visiting my BLOG
SPECIAL REMINDER: Eat Stop Eat is a down loadable e-book. No physical products will be shipped. After you order, you will get INSTANT ACCESS to download the e-book and all the bonus reports onto your computer. The e-book format is adobe acrobat PDF, which can be viewed on Mac or PC.